II.3 User Analysis and Demographics
Target Group 1: Individual Investors
Demographics
Age: 25-45
Gender: Both male and female, with a predominance of males.
Geographical area: Global, with a high concentration in North America, Europe, and Asia.
Education level: Typically highly educated, including university students, and financial, and technology professionals.
Needs and Requirements
Investment tools: Investors need tools such as e-wallets, trading platforms, and staking services to optimize their assets.
Information and news: Continuous updates on news and market analysis to make accurate investment decisions.
Strategies and guidance: Investment strategies and expert advice to help manage risks and maximize profits.
Quality KOLs: Evaluating and following KOLs to receive investment recommendations and analysis from experienced and influential individuals.
Target Group 2: KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers)
Demographics
Age: 20-40
Gender: Both male and female, with a slight predominance of males.
Geographical area: Global, with a high concentration in North America, Europe, and Asia.
Education level: Typically highly educated and specialized in finance, technology, or arts.
Needs and Requirements
Monetization tools: KOLs and KOCs need platforms to create and monetize content, including services for creating and selling NFTs.
Personal branding: Tools and services to support building and promoting personal brands, including content analysis and optimization tools.
Social networking: Social platforms to connect with followers, organize online events, and interact with the community.
Rewards and incentives: Reward programs to encourage creativity and engagement on the platform.
Target Group 3: Enterprises, Organizations, and Other Blockchain Projects
Demographics
Business size: From small and medium-sized enterprises to large corporations and established blockchain projects.
Geographical area: Global, with a high concentration in technology and financial hubs like Silicon Valley, New York, London, Singapore, and Hong Kong.
Industry sectors: Finance, technology, arts and entertainment, and other blockchain-related fields.
Needs and Requirements
Brand promotion: Tools and services to promote their brand and products to potential users, including online advertising and events.
Airdrops and incentives: Services to conduct airdrops and incentive programs to attract and retain users.
Collaboration and integration: Platforms and services to integrate with other blockchain projects, expand ecosystems, and create new collaboration opportunities.
Enhanced security and compliance: Security and compliance solutions to ensure the safety of their data and assets while adhering to legal regulations.
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